• The article discusses the relationship between consumer media and technology, and how they are changing.
• It explains that technological advancements have made it easier for consumers to access media content, including streaming services, digital video recorders (DVRs), and on-demand services.
• It also examines the impact of these changes on traditional television networks, as well as the potential opportunities for them.


This article explores how consumer media and technology are changing in relation to one another. With the advances in technology over recent years, consumers now have access to more content than ever before via streaming services, digital video recorders (DVRs), and other on-demand services. This article looks at how these changes have impacted traditional television networks, as well as the potential opportunities that may arise from them.

The Impact of Technology

Technology has changed the way that consumers access media content. Streaming services allow users to watch TV shows or movies without having to wait for a download or pay a fee upfront; DVRs enable viewers to record programs and watch them back at their own convenience; and on-demand services make it easy for people to find what they’re looking for quickly and easily. All of these advances make it easier than ever before for people to access content when they want it, which has had an effect on traditional television networks.

Impact on Traditional Television Networks

The rise of new technologies has had a significant impact on traditional television networks. Many viewers are no longer watching live TV due to the availability of alternative methods of accessing content such as streaming services or DVRs. This has led many networks to focus more heavily on creating original programming in order to attract viewers back into their fold; however this is not always successful due to competition from other providers who may offer better quality or cheaper options for accessing content. Additionally, there is often a lag between when shows air live versus when they become available through streaming platforms – meaning many viewers will opt for those instead if they don’t want to wait any longer than necessary.

Potential Opportunities

Despite these challenges, there are still some potential opportunities available for traditional television networks in this new landscape: They can use data collected from user preferences in order to tailor their offerings more closely towards individual needs; They can use social media platforms such as Twitter or Facebook in order create buzz around upcoming shows; And finally they can explore partnerships with other companies who offer related products or services – such as movie rental stores – so that customers can purchase additional items seamlessly alongside their viewing experience.


In conclusion, consumer media and technology are undergoing significant change due both advances in technology and shifts in user behavior away from traditional television networks towards alternative methods of accessing content like streaming services or DVRs. While this does pose certain challenges for networks, there are also some potential opportunities available if approached strategically – such as tailoring offerings based off data collected from user preferences or exploring partnerships with related companies outside of traditional TV broadcasting circles .

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